How To Get Followers and Likes On Instagram
Cross-Promote to Gain Followers
If you have a blog or are on Twitter, Facebook, or Snapchat, you’ll want to broadcast and amplify the fact that you’re also on Instagram. For example, take a screenshot of your Instagram account and share it on Facebook along with a link to your Instagram page. Or simply share your Instagram username in the post and ask your followers to follow you on Instagram.
Add Emojis to Boost Discoverability
Emojis are the universal language on Instagram. In fact, Instagram reports that nearly 50% of all captions and comments on Instagram now have an emoji or two.
Because emojis are searchable on Instagram as both a hashtag or in your user name, people can find you based on which emoji you use.
For example, if you’re a photographer and include the camera emoji in your bio, a stranger who’s looking for a photographer by running a search for the camera emoji just might find you.
Create a Photo Theme to Reinforce Familiarity
Instagram is akin to a digital magazine, so curate content that shares a similar theme or vibe. For example, crop all of your images the same way, post pictures of the same subject matter, or use the same filter on all of your photos.
Add Hashtags to Gain Traction
The right hashtags can expose your images to a large targeted audience. You can add up to 30 hashtags, and interactions are highest on Instagram posts with 11 hashtags.
Looking for supplemental hashtags? You can use Hashtagify to find hashtags that are relevant and related to your business. Simply type in a major hashtag from an already-popular post and see which of the resulting related hashtags you can add to your post to bring in new traffic.
Offer “Share for Shares” to Boost Exposure
This is a tactic you can use every day or potentially several times a day to form connections with similar businesses on Instagram and reach their followers. You offer to share an account or a product post that’s relevant to your own brand and your partner agrees to do the same for you.